Webinar Consulting - Strategy, Program Development and Training
Webinars (web conferences, webcast or web seminars) are a powerful and cost-effective way to start and maintain conversations with customers.
Hall provides a full service approach to developing an effective webinar marketing program - from helping you create content, hone your presentation skills, train internal staff, deliver consistently, and track and analyze your results so that you continue the conversations you start.
What is a Webinar?
A webinar is a web-based presentation with one or more presenters reaching a larger audience - from a couple of dozen people to thousands. Similar to a face-to-face speaking engagement, the audience participates by asking questions and interacting with the speaker. Presenters often have the option of giving polls or soliciting other forms of feedback.
You can share anything you can show on your computer screen in a webinar. Typically people show slideshow presentations, but you can also give demonstrations of software or play videos for your audience.
How Can I Use Webinars for Marketing?
Webinars provide an excellent way to share information and ideas with prospective customers in a non-sales environment. By offering good-quality and useful information, you establish yourself as an expert and develop a relationship with your target market. That conversation continues as you communicate with that audience through ongoing email marketing efforts and by connecting with them on social networks.
Hall provides:
- Strategy - Who is the intended market for your webinar efforts, how will you get them to attend, and how will you continue the conversation? We'll help you create an overall webinar strategy based on your other internet marketing efforts.
- Content - Knowing your audience, what content will they respond to? We can help you develop your presentations and participate in dry-runs so that you hone your presentation skills. We'll even attend your early webinars to observe and give you constructive feedback.
- Audience Nurturing - Who will attend and how will you get the word out? How will you continue the conversation after they attend? We can coordinate webinar strategy with social media and email marketing strategy, and evaluate results with you on an ongoing basis to assess the impact of your campaign and make strategic adjustments.
The Tools
We have a relationship with Citrix (creators of GoToWebinar) and are able to offer training specifically for the GoToWebinar product. This includes scheduling webinars, running the software, creating reports and exporting contacts for use in email marketing.
We have a unique web-based webinar management tool that allows you to keep your upcoming events from GoToWebinar up to date on your website and handle registration automatically through your own website.
Want to Learn More?
- Contact us for a free web strategy consultation
- Attend a webinar
- See related blog entries
