How AdWords Has Moved Beyond Last Click Attribution

As many of you may already be familiar with, Last click attribution has been the default option for assigning credit for a conversion to the final click. However, AdWords has now expanded to include six different attribution models — last click, first click, linear, time decay, position-based, and data driven. These six reports give more… Read more »

AdWords Adds Draft Campaigns and We Love Them

AdWords recently released a new tool that’s helping our team test and implement ideas on accounts faster and better. Draft Campaigns allows us to set-up of an entire draft version of a campaign before launching. This alone would be a worthwhile feature for any account manager, but AdWords has taken it a step further, letting… Read more »