Website Content Matters

Good content is the foundation of every website. A majority of your website traffic is there to either look at a product or service you sell or to gather information on what services and expertise you can offer in your industry. Website technology has created easier avenues for all industries to present what they do…

Protecting Yourself Online

Online security has been a growing sector for years and from our perspective, it is something that the newest generation of web users will probably take for granted. The past 10 years have seen a huge improvement in online communications, whether it’s social media or the devices we use to access those portals. Every type…

Understanding How Your Users Navigate Your Site

We all have the best of intentions when doing most things and websites are no different. When creating an ongoing plan for how your site will function, from design and content to how you try to get users to contact you, there are often a set of directives or goals for the site to achieve.…

Using Technology to Drive Site and Marketing Decisions

Over the past few years, there have been great strides in software and plugins that can help website owners understand their audience. It wasn’t too long ago when the only specific ways to determine success were through A/B testing or processes that took weeks and months to set up in order to track trends and…