Do You Need a Website or Just Social Media?

I recently overheard a conversation between a couple of friends. Friend #1: “I’ve been running my own small entertainment business for a few years and I’m having trouble getting out to possible new audiences with just Facebook. I’ve been thinking of finally setting up my own website.” Friend #2: “I don’t think you need a…

Maximizing Your Homepage

When reviewing Analytics details on a monthly or quarterly basis, most website owners like to check the most popular pages on the site. This makes sense because one of the major benefits of Analytics is using real-world data from your users to make decisions, and focusing on the most popular areas of your website is…

What Exactly Is The Cloud?

If you’ve followed the Hall Blog feed over the past few years, you’ve seen a number of posts related to common questions from our clients and friends. As someone who’s been working professionally in the tech industry for over 15 years, I still get asked a lot of basic questions about marketing, the internet and…