Level Up Your PPC Marketing Strategy with A/B Testing

A/B testing is an important component of any company’s PPC strategy. Strong brands are always experimenting with different advertising strategies. Adopting a data-driven approach to test and optimize messages on platforms like Google Ads and Microsoft Advertising can help to capture different audience segments, or help to better appeal to the ones you’re already targeting.…

Increase Sales and Drive More Conversions with Remarketing Ads

If you want to re-engage website visitors that didn’t convert, you will need to market to prospects in the middle or the bottom of the marketing funnel. This type of campaign is known as website remarketing. Remarketing ads are some of the most profitable because they are aimed at people that are already considering your…

Why You Can’t Afford Not to Take Advantage of Google Shopping

In April of 2020, a few months after the start of COVID-19, Google announced it was bringing free listings to the Google Shopping tab for companies in the United States. Now, this option has been extended globally. This change came at the perfect time for struggling businesses looking to create an online presence for themselves.…

5 Major Reasons Your Company Should Be Advertising on LinkedIn

Compared to other social channels such as Facebook or Instagram, LinkedIn is still relatively undiscovered by many advertisers. Even with 750 million+ members, many businesses remain blind to the advertising possibilities on LinkedIn. Here, we go over some of the main reasons this social platform is worth advertising on, especially for businesses within the B2B…