Build Your Email List The Right Way: Why Organic Is Best Email marketing remains a powerful tool for reaching and engaging audiences in the digital age. However, one common practice that many marketers consider is purchasing pre-compiled email lists from third-party vendors. While this approach might seem like a quick fix to expand your subscriber…
Author: Mike Brady
Don’t Get Left in the Dark: Dealing with Deprecated Ads in Google
Have you ever logged into your Google Ads account recently to find a mysterious “deprecated” status plaguing some of your ads? Don’t worry, you’re not alone. Google Ads constantly evolves, and sometimes features or ad formats get phased out in favor of newer, more effective options; by ignoring these changes for too long, your once-performing…
You’re Not Losing Data When Changing Match Types
Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…