Google My Business Updates Take a Social Approach

Google My Business (GMB) is a free tool for businesses that has a positive impact on local SEO. Creating a Google My Business account allows a business to show up on Google Maps and have control over its listing. Additionally, its visibility will improve for increasingly popular location-based queries such as “the best beaches in…

New Podcast Visibility in Google SERPs

Announced at Google I/O and launched shortly after, Google search results are now displaying podcasts that can be played directly from the search engine results page (SERPs). With this feature, popular podcast platforms may begin to feel the effects of SEO. Will this new development become a battle between major podcast hosting platforms (Apple, Spotify,…

7 Ways to Optimize Your Google My Business Listing

Google My Business is a free tool that businesses should use to improve their local visibility on Google. It doesn’t take long to set up and allows business owners to be in better control of their local search results. Below are seven important things you should do to optimize your business listing. Claim Your Business…

The Importance of Mobile Optimization

SEO is only as good as the quality of a site’s on-page content, user experience (UX) design, and other key factors that are evaluated by Google. One factor that’s especially important is how a website functions on a mobile device. Google introduced mobile-first indexing at the end of March following a year and a half…