Enhancing PPC Marketing With Regression Analysis

When it comes to PPC marketing it is important to avoid guessing as much as possible. Regression analysis is an advanced tool and a predictive model. It can help take the guesswork out of the equation and bring your PPC marketing to the next level. Regression analysis helps you make data-driven predictions about future outcomes…

Top Tricks & Tips for Instagram Advertising Success

Instagram has quickly evolved into one of the top marketing channels for businesses. Not only does Instagram have a massive amount of active accounts, but engagement rates on Instagram are what marketers dream about. The reason is that visual media is becoming a more effective strategy for engaging audiences and it’s what Instagram does best.…

Why You Should be Using Native Advertising

Do you get sick of seeing the same type of traditional display ads to the point that you don’t even pay attention to them anymore? I know I do. Consumers have become so accustomed to seeing these types of advertisements every day that they have learned to ignore them or even pay extra subscription costs,…

Get More Out of Your Responsive Search Ads

Earlier this week Google introduced an ad strength indicator and reporting statistics for responsive search ads that will be rolling out in early September. Good news for advertisers, right! Now managing and optimizing all of those possible responsive search ad combinations will be a lot easier and less stressful. Are You Using Responsive Search Ads?…