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Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…
The web dev world is a whirlwind of shiny new frameworks and buzzwords. It’s easy to get caught up in the hype, chasing the latest tech like a squirrel after a particularly tempting acorn. But sometimes, the best technology is the kind that doesn’t make headlines – the tried-and-true, rock-solid tools that quietly power millions…
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