Empowering Parents offers online programs to help parents manage their children’s behavior through secure and discreet online coaching. Through the use of a custom built on-boarding survey, parents can be matched with a coach which best fits their needs. Online audio and video content is also available for streaming, along with a Community Forum for parents to discuss and share issues they are facing. Empowering Parents came to Hall for assistance with merging their existing community and e-commerce sites. In addition to the site migration, the Hall web development team worked collaboratively to improve user experience, including streamlining the conversion funnels for the site’s coaching and audio programs.