Client Survey

Please take a moment to complete this questionnaire so we might have a better understanding of your company, your vision, and your market. This information will help us serve your company in a targeted and more effective manner. We appreciate your time and consideration.

Please answer the following questions to the best of your ability. Feel free to leave any questions blank.

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Company Information

In brief, please describe your company mission.

Market Analysis

Target Market: Who are your customers? To whom do you primarily sell? Estimated percentage of business:

Competition

Who are your immediate competitors?
How competitive is your immediate market?

Competitive Strengths/Weaknesses: List below your strengths and weaknesses compared to your competition (consider such areas as location, size of resources, reputation, services, personnel, etc.):

Strengths
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Weaknesses
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Product Comparison: What advantages/disadvantages does your product/service have over those of the competition (consider such things as unique features, patents, expertise, special training, etc.)?

Advantages?
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Disadvantages?
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Market Environment

Market Factors: some important economic, legal, and/or government factors that will affect your product or service (such as trade area growth, industry health, economic trends, taxes, rising energy prices, etc.):

Uncontrollable Factors: factors/potential factors that will affect your specific market, but over which you have no control:

Market Factors
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Uncontrollable Factors
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Marketing Strategies

What kind of image do you want your company to project (such as affordable and professional, exclusiveness, customer-oriented, highest quality, convenience)?
Advertising/Promotion
in addition to your website, what advertising/promotion sources do you use? (check all that apply)

Additional Comments

Please explain in brief your vision for the company over the next five years.
How do you envision using the Internet to your business’ advantage?
Specific details/considerations pertaining to your business, market, and/or marketing strategies that may be helpful for us to recognize.

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