Marketing with Video Advertising

Video advertising has long been a crux in many a marketing stack. Today, there are a lot of options for where, and how, video ads are displayed.  Facebook, YouTube, Instagram and Snapchat (among others), offer a multitude of formats for video delivery. As marketers we are inundated with options for video advertisement delivery, be it… Read more »

Avoiding Common Design Mistakes

Everyone wants their website to be cool, modern, and cutting-edge, but always remember — user experience should never be an after-thought. Of course there are factors to consider based on market, audience, and technology, but the principles of design — such as color, typography, contrast, and space — are universal concepts that apply to all designs. Here are… Read more »

Google Search Console New Logging System

What is Google Search Console? In short, Google Search Console helps you monitor site standings in Google Search results. It helps you understand the performance and the presence of your site or a client’s site on the web. Although Search Console provides a large amount of information, it is important to stay up-to-date with changes… Read more »