What is Google Web Light?

Recently, while looking through our Google Analytics data for bad referrals and other spam traffic to exclude from our reporting, we noticed a new hostname in one of our profiles for: {example-website}.com.googleweblight.com. Curious if this was spam traffic or something from Google, we did some digging. If you see this data in your Google Analytics… Read more »

Top Hall Blog Posts of 2016

While some have touted 2016 as “the worst year ever”, we’ve think it’s been a pretty exciting one here at Hall. While we’ve kept traditions like Hall Breakfasts and Bagel Fridays, we’ve also instituted some great new additions, like our snowflake making party. But we haven’t been all play. We kept our certification streak going… Read more »

Online Marketing Trends – Predictions for 2017

It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some… Read more »