What is Google Optimize?

Last week, Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with… Read more »

Is Web Page Bloat Costing Your Site?

With faster devices and networks, websites can now focus on creating a rich user interface. This allows for an engaging website with all the bells and whistles that can capture and hold a user’s attention. However, it isn’t always that simple and can come with a cost, namely the site’s hosting, visitor’s data and bandwidth… Read more »