The SEO landscape is rapidly evolving. With easily accessible artificial intelligence (AI), especially large language models (LLMs), some old strategies are becoming less effective. While there is a lot of chatter about AI-powered SEO, there’s a lot of confusion about what these tools are capable of if left to their own devices. Knowing what’s real,…
The Hall Blog
Streamline WordPress Block Development with Theme.json Custom Presets
The introduction of the theme.json file, commonly referred to as the Global Styles and Global Settings APIs, arrived in WordPress 5.8. This feature enables theme developers to configure site-wide styles, block settings, and block styles from a centralized location, reducing the need for CSS in many cases (though not always). Version two of theme.json added…
2024 Insights: Technology & Marketing Trends to Watch in 2025
As we wrap up another year, our team at Hall took some time to reflect on the most impactful trends, tools, and shifts in web development and marketing. From AI advancements to evolving user behaviors, here are the highlights of our discussions and predictions for the future. The Most Game-Changing Technology or Trend in 2024…
Improve Your Site’s Internal Search
Boost User Experience with Enhanced Search Experience Improving the UX/UI of your internal site search on a WordPress/WooCommerce site is crucial for enhancing user satisfaction, retaining visitors and driving conversions. A well-designed search function helps visitors quickly locate the products or content they’re looking for, reducing frustration and abandonment rates. The default WordPress site search…