How to List Your Products on Google Shopping for Free

In April 2020, Google announced it’s now free to sell on Google Shopping. Previously, Google Shopping listings only consisted of paid advertisements. Now, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. Before you can take advantage of…

Frontend vs. Backend Development

Nearly every website you use can be broken down into two parts: a frontend and a backend. When you first type in the URL of your favorite website and it loads, you’re presented with images, texts, links, and maybe videos. Click on a link and it takes you to another page that might consist of…

What Is the Best Payment Gateway for My Site?

There are many popular eCommerce platforms on the web, such as WooCommerce and Shopify, and they all offer a variety of payment gateways for accepting payments from your users. So, how do you decide which payment gateway to use? First, let’s go over some definitions. An eCommerce platform is a software application that lets online…

“Discover” New Customers with Google Discovery Ads

The Discovery ads concept was first introduced at Google Marketing Live in 2019, and these ad formats are now available to advertisers. The native ad format is visually rich, and targeting is powered by user intent instead of keywords. Google uses past site visits, app downloads, video views, and map searches to derive targeting signals…