Help Be a Part of the Open-Source Community

Hacktoberfest® is an online event and celebration of the open-source community. The event encourages everyone in the global open-source community to make an extra effort to participate throughout the month of October. Whether you have been contributing to the open-source community for years or are just looking to get started, it is a great opportunity…

Search Campaign Targeting: Layering Keywords with Audiences

As the number of paid search marketing options continues to increase, so too does the number of advertisers competing for clicks. Naturally, that increased competition leads to higher costs per click, and an even greater need for the most accurate targeting. If you’re not using audiences in your paid search campaigns, you’re missing out on…

WooCommerce Series: Inventory Management

Inventory management or stock management is an important part of maintaining a successful product catalog. This is a system designed to track all goods coming in and going out of your shop, warehouse, or vendor. We’ll take a look at the built-in inventory management included in WooCommerce as well as other tips and options to…

How COVID-19 Has Changed Google My Business

Much like any other year, 2020 has been full of innovation from Google. Unlike previous years, though, much of this was born out of necessity for the cultural shift we’ve been living through. Although there has been a slight tilt back to in-person shopping and dining, it is evident that eCommerce, or a hybrid of…