Portland, Maine – Hall Internet Marketing, Maine’s largest fully interactive marketing agency, is pleased to announce a major update to the WooCommerce Google Analytics Integration plug-in for WordPress. This new update provides support for Google Universal Analytics. Prior to this release, WooCommerce — one of the most popular ecommerce plugins on WordPress — was limited to using Classic Google Analytics for site tracking.
“We wanted Universal Analytics in WooCommerce. Since it wasn’t implemented yet, we implemented it ourselves and released the changes to the public. That is the beauty of open source software,” states Matt Harrison, Vice President of Technology.
Developed by Hall’s in-house team of technology experts and responsive web designers, this new update allows WooCommerce users to easily upgrade to Google Universal Analytics. The update also provides support for Google’s Display Advertising features. Google Universal Analytics introduces a set of features that change the way data is collected and organized within a Google Analytics account. Google recommends that all websites who use Google Analytics be upgraded to Universal Analytics.
Hall is a globally recognized, data driven, digital agency that focuses on Search Engine Optimization, Technical SEO for Retailers, Paid Search Marketing, Digital Advertising and Retargeting, Web Analytics, User Experience Optimization, Email Marketing and the design and development of WordPress and WooCommerce websites.