Acquisition Forces Re-platforming

Immediate Increase in search exposure, site traffic, conversion rates, and revenue
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Problem

Terms of the sale dictated that this newly acquired online retail brand had to re-platform by a certain date to complete the transaction.

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Solution

We created a transition plan which included a new site design, a completely new eCommerce site, backend management platform, fulfillment process, and data store for years of historical sales data. We migrated all current marketing programs as well.

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Outcome

Completed ahead of schedule, we launched the new platform and saw an immediate increase in search exposure, site traffic, conversion rates, and revenue.

Immediate Increase in search exposure, site traffic, conversion rates, and revenue
A Complete Solution: Ecommerce Platform and Marketing, Order Management and Fulfillment, Customer Service, ERP, Data Warehouse
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