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Problem

This large online retailer had SEO concerns related to migrating the search-optimized site to a SPA platform. With 25,000 SKUs and millions spent each year in search marketing, they needed assurance things would remain the same or improve post-migration.

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Solution

Our Technical SEO team audited the new platform, compared it to the current platform, and developed a plan to ensure parallel performance that included re-optimization, HTML pre-rendering, canonicalization and redirects of thousands of URLs.

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Outcome

Post-launch, the new SPA site drove 20% more organic search revenue than the previous platform.

20% more organic search revenue than previous platform
new SPA site drove 20% more organic search revenue year-over-year
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