Paid Search Stagnation Forces a Granular Look at Tracking

27% more conversions in paid search revenue
Computer screen with exclamation point inside a triangle

Problem

Paid search was managed against the previous year with relatively flat performance year over year. The accounts appeared to be thoughtfully managing spend, but not aggressively seeking new opportunities and increases in performance.

Computer screen with checkmark inside a circle

Solution

We reviewed the accounts and set up more granular tracking of conversion data by ad and ad group. This new approach painted a clear picture into performance and we launched a plan to regularly A/B test keywords, creative, and landing pages based on new performance metrics and ROAS goals.

Computer screen with line graph and bar graph

Outcome

We delivered 23% more traffic and 27% more conversions at a 31% decrease in ad spend, driving their highest year-over-year revenue growth ever. With more budget allocated, paid search is now seen as their top growth channel.

27% more conversions in paid search revenue
paid search revenue growth year-over-year increased 27%
Reach out if you have a similar problem we can help with.
Contact Us