Hall Web Development/Internet Marketing Client Survey

Achieve your vision by defining your goals.

The first step for achieving your business objectives on the Internet is defining what those objectives are, and making sure your Web Development and Internet Marketing strategy is designed with those objectives in mind. If you are serious about your Internet strategy, and want to learn how Hall can help you achieve that vision, please take a moment to complete this questionnaire.

All information is held in strict confidence and will be used internally solely for the purposes of evaluating how our services may assist your company. If you prefer, you can download this form as an Adobe PDF and fax it to us.

Please answer the following questions to the best of your ability. Feel free to leave any questions blank.

MISSION STATEMENT

MARKET ANALYSIS

Target Market: Who are your customers? To whom do you primarily sell?

Estimated percentage of business for each Business Sector:

COMPETITION

Who are your immediate competitors?



How competitive is your immediate market?



Competitive Strengths/Weaknesses: List below your strengths and weaknesses compared to your competition (consider such areas as location, size of resources, reputation, services, personnel, etc.):

Strengths

Weaknesses

Product Comparison: What advantages does your product/service have over those of the competition (consider such things as unique features, patents, expertise, special training, etc.)?

Disadvantages?

MARKET ENVIRONMENT

Market Factors: some important economic, legal, and/or government factors that will affect your product or service (such as trade area growth, industry health, economic trends, taxes, rising energy prices, etc.):

Uncontrollable Factors: factors/potential factors that will affect your specific market, but over which you have no control:

MARKETING STRATEGIES

Company Image: What kind of image do you want your company to project (such as inexpensive but good, exclusiveness, customer-oriented, highest quality, convenience, or speed, or ...)?

Advertising/Promotion: in addition to your website, what advertising/promotion sources do you use? (check all that apply)










ADDITIONAL COMMENTS


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All information is held in strict confidence and will be used internally solely for the purposes of evaluating how our services may assist your company. For more information, read our privacy policy.