Why we Employ Google Qualified Individuals...
And why you should care.
Continued innovation is the only way to survive in the internet marketing business, and our no-excuses attitude has made us a thriving company through the dot-com bust and into the Web 2.0 world of today. By refusing to compromise and always setting our sights higher, everyone we work with enjoys just a little more success... which adds up to quite a lot.
Paid search is one of the areas where we are proud of our track record, yet always improving. Our two Google Qualified Individuals exemplify two essential, yet unique aspects of success with paid search advertising.
Frederick Greenhalgh is our team writer, and his skill with analyzing search behavior and writing gripping creatives is the front-end that attracts high click-through rates and conversions on optimized landing pages. While he'll stare puzzled at the guts of a PHP or AJAX script, he'll compress an enticing headline and value added message into 95 characters without skipping a beat.
Matt Harrison is the technical guru behind our AdWords campaigns, and responsible for things that thousands of people never realize make their lives easier. He's the architect of our suite of proprietary, in-house AdWords campaign management tools that enable everything from automated bid adjustment to ad creative editing en masse. When wearing his analytical hat, he helps us pin-point weaknesses or opportunities for growth in campaigns so that we can build unprecedented success or avoid problems before they happen.
What makes a Google Qualified Individual?
Having skills is one thing, but delivering success is quite another. The Google Qualification program seeks to differentiate the two by requiring individuals to manage significant paid search budgets over 3 months and pass a grueling test on the ins and outs of the Google AdWords system. Both Fred and Matt passed with flying colors, earning us the ability to advertise our qualification, a Google professional listing, and promotional credits to save new clients money on their AdWords campaigns.
Ready to have pros take on your paid search campaign? Contact us today or sign up for a free site analysis.
