Social Media, Social Network Marketing
Reach Out to Customers On the Websites They Use the Most
Social Media networking sites have quickly become an important part of any businesses marketing strategy. By creating and publishing quality content on the social media sites that customers use most, businesses like yours are capitalizing on this new social extension of the internet. More than half of the top 10 websites worldwide are social media sites (rounded out nicely by search engine portals). Social networks are becoming a useful tool in B2B internet marketing by generating leads, references, and the constant sharing of content.
Our approach is to work with you to define a social media strategy that meets the needs of your business and opportunities in your industry, and help instruct you in the best usage of this new generation of communication tools.
We Help You Create an Effective Social Media Strategy:
- Strategy Development - We'll work with you to define the goals, market and strategy for your new campaign.
- On-site or Web-based Training - We'll provide on-site or web-based training based on what's most appropriate for you and make sure everyone in your organization feels comfortable with the various targeted sites.
- Ongoing Analysis/Reporting - We look at real-world data and evaluate how well the campaign is working, if we're meeting our goals, and adjust the strategy to suit.
How We Work With You on Your Social Media Strategy:
We research the role of social networking in your industry and develop a customized strategy based on the sites where decision-makers and other valuable prospects are most likely to be using. We provide a complete strategy document indicating the best way to use these sites to promote your company and the expected time investments of various members of your staff to enact this strategy.
Our experts can help you understand social media, identify opportunities, define tracking metrics and implement a social networkimg strategy that offer real return.
We use either web-based or on-site training depending on your location and needs, and work with everyone who will be participating at your organization until they feel comfortable handling these new tools. Through monitoring, assessment and adjustment, we'll help you throughout the social network marketing process, helping you keep track of the tangible results of efforts -- website and profile hits and sales contacts -- as well as more intangible things such as write-ups and mentions on other parts of the web, profile views and valuable relationships built through the networks.
Your social media strategy is an ongoing work-in-progress and we'll suggest incremental improvements to continue to improve the engagement and popularity of your company on social networking sites.
Learn More About Social Network Marketing
Social network marketing is a new marketing medium, and the rules are still evolving. That's why we continually educate anyone interested with a free web marketing blog, training videos and weekly webinar series.
If you want to learn more about inbound marketing now, we recommend the following resources:
- What is Social Media and Why Should I Care?
- In this webinar we discuss the premise of social media, some example sites, and what it means for your business. - 10 Steps to Social Media Success: A Guide for Sage Partners - A software-reseller specific guide to learning social media. Applies to most B2B businesses
- Social Media Blogs - See articles, tips, and insights on social media present in our "Vision" blog.
Guiding Your Way to Success
Our aim is for your marketing plan to be as unique as your business is, at a budget and level of involvement that is right for you. We want you to develop sustainable, profitable web traffic. Ongoing management, recommendations, action and analysis is the core of our commitment to your long-term success.
