Director of Digital Performance
As the Director of Digital Performance, Mike oversees all ongoing organic search, technical search, e-commerce user experience, performance analysis, and analytics implementations. Mike joined Hall in 2008 as a web developer and over time discovered his passion for data analysis and site optimization. He has a diverse experience in online marketing, ranging from website development to Google Analytics implementation. Some of Mike’s professional highlights since joining Hall have been creating an in-depth custom tracking system utilizing Google Analytics to track user interactions throughout a site visit, creating an in-depth 150+ point Technical Auditing process and as the architect of our user acquisition ecosystem. Mike earned his Bachelor's Degree in Information technology from the Rochester Institute of Technology.
Recent blog posts by Mike