Photo of Mike Johnston

Mike Johnston

Director of Web Performance
As the Director of Web Performance, Mike oversees all ongoing organic search, technical search, performance analysis, and analytics implementations. Mike joined Hall in 2008 as a web developer and over time discovered his passion for data analysis and site optimization. He has a diverse experience in online marketing, ranging from website development to Google Analytics implementation. Some of Mike’s professional highlights since joining Hall have been creating an in-depth custom tracking system utilizing Google Analytics to track user interactions throughout a site visit, and creating an in-depth 150+ point Technical Auditing process. Mike earned his Bachelor's Degree in Information technology from the Rochester Institute of Technology.
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