Adopting a Proactive Website Maintenance Approach

One of the most important investments a company can make is investing in a solid website. Gaining a web presence can help a business to effectively and efficiently achieve their goals, be it brand recognition and marketing, gaining leads and building customer relations, or selling products to customer through an e-commerce storefront. Keeping pace with changes in…

6 Common Paid Search Key Performance Indicators

If there is one thing marketers understand, it is numbers. Numbers provide us with the information we need to measure the success and failure of our efforts. Among these numbers are what are called key performance indicators (KPIs), or the chosen value by which we measure the success of an initiative. Every online business has…

Understanding Post Settings in WordPress

At its core WordPress is a content creation and management platform. Being able to assign different roles or capabilities to different users in the system is important to help manage a successful website or blog. Not all users within your website should have the same permission levels. First let’s understand the different user roles that…