User Experience, Visual Design, and Why Both Matter

In the initial stages of a web design project, I sometimes hear: “I don’t care how the site looks, just make sure the user experience is good.” I also sometimes hear: “I want something beautiful and minimalist. Can we minimize the navigation and make the call-to-actions more subtle?” There are different perspectives regarding the impact… Read more »

Your Favorite Hall Blog Posts of 2017

It’s almost hard to believe that another year has come and gone already. Fortunately, we marked the year with some fun and important accomplishments. For starters, 2017 was the fourth straight year that Hall maintained 100% employee Google Analytics certification. Back in May we sponsored and volunteered at the 4th annual WordCamp Maine and the… Read more »

Avoiding Common Design Mistakes

Everyone wants their website to be cool, modern, and cutting-edge, but always remember — user experience should never be an after-thought. Of course there are factors to consider based on market, audience, and technology, but the principles of design — such as color, typography, contrast, and space — are universal concepts that apply to all designs. Here are… Read more »