Responsive vs. Fluid Typography

Typography is arguably the most important aspect to any site—it communicates your brand’s message and objectives—yet it is often not given the attention it deserves. The current tech landscape includes all sorts of devices and screen resolutions, and designers and developers are expected to render content to work for all of these possible scenarios. We’ll… Read more »

4 Ideas for Using Dynamic Content in Email Marketing

In today’s email marketing climate, it should go without saying how important personalization is when advertising to your customers. Dynamic content is the content that changes within an email, allowing you to display personalized messages. This can be done with simple techniques like showing a subscriber’s name in an email or advanced techniques such as… Read more »