Optimizing Images for WordPress

The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user… Read more »

What to Consider When Approaching a Redesign

Web design is inherently very subjective, but if you approach everything from a user experience (UX) perspective, things become far less subjective. What does this mean? Because the web requires varying degrees of user interaction, these are all actions that can be tracked, analyzed and refined. Clear patterns begin to emerge on what things frustrate… Read more »

Online Marketing Trends – Predictions for 2017

It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some… Read more »