When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the… Read more »
Category: WordPress and Business Strategy
7 Ways to Optimize Your Google My Business Listing
Google My Business is a free tool that businesses should use to improve their local visibility on Google. It doesn’t take long to set up and allows business owners to be in better control of their local search results. Below are seven important things you should do to optimize your business listing. Claim Your Business… Read more »
WordPress 5.0, Gutenberg, and The Future
WordPress 5.0 was released on December 6th of 2018 and with it comes the new Gutenberg editor as the default core editor. Gutenberg is the project code name for the new block editor UI designed to allow users to create, manage, and layout their content. This change helps modernize the WYSIWYG editor that was introduced over… Read more »
Highlights from WordCamp US 2018
Two weekends ago, I attended WordCamp US in Nashville, TN. The largest WordPress conference in North America, WordCamp US attracts roughly 2,000 users and developers each year. This year’s sessions were on a variety of topics including web development, UX design, mobile experience, WordPress tools, and web privacy practices. It was inspiring to come together… Read more »