Preheaders – Your Email Marketing Guide

When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the… Read more »

Highlights from WordCamp US 2018

Two weekends ago, I attended WordCamp US in Nashville, TN. The largest WordPress conference in North America, WordCamp US attracts roughly 2,000 users and developers each year. This year’s sessions were on a variety of topics including web development, UX design, mobile experience, WordPress tools, and web privacy practices. It was inspiring to come together… Read more »