Custom fonts are great—they can bring a unique look to your website and they can be a crucial part of your branding. But what makes a custom font “custom” is that they’re not something users typically have already on their computer. For example, The New York Times uses a variety of custom fonts across different… Read more »
Category: WordPress and Business Strategy
Using a Local Development Environment
When it comes to creating new features for a website, it’s important to be able to test as much, as often, and as fast as possible. Being able to quickly alter database content, update functions, and change styles can significantly speed up the development process. One of the best ways to achieve this is by… Read more »
Website Content Matters
Good content is the foundation of every website. A majority of your website traffic is there to either look at a product or service you sell or to gather information on what services and expertise you can offer in your industry. Website technology has created easier avenues for all industries to present what they do… Read more »
Preheaders – Your Email Marketing Guide
When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the… Read more »