Elements of a Good Meta Description

The meta description tag is a 160-character snippet in HTML used to summarize a web page’s content to search engines. Although a meta description doesn’t contribute to search engine rankings, it essentially acts as an organic ad text, helping to gain user click-through from search engine result pages. Is a meta description necessary? With the… Read more »

Google Search Console New Logging System

What is Google Search Console? In short, Google Search Console helps you monitor site standings in Google Search results. It helps you understand the performance and the presence of your site or a client’s site on the web. Although Search Console provides a large amount of information, it is important to stay up-to-date with changes… Read more »

Thinking About Accessibility of Your Content

Recently WordCamp, Portland, ME had a great Accessibility Panel with Jesse Friedman, Peter Jewett, John Brandt. The panel discussed meeting accessibility standards, what it took and why it was important. They also brought up the point that “no one is disabled, we are all just temporarily abled“. What you can do today you might not be able… Read more »

Understanding Search Intent for SEO

Search intent is a key component for Search Engine Optimization (SEO) to make sure you are targeting the correct user and space. In this blog post I will use one example to show how a key term can be used incorrectly and how to find an accurate match of terms and intent. What is Search… Read more »