The digital marketing world just got a major shakeup! A recent leak of internal Google Search documents has offered a rare glimpse into the enigmatic world of Google’s ranking algorithm. This unprecedented event provides valuable insights that can benefit anyone looking to improve their online presence. More About the Leaked Information The recent Google Search…
Category: Organic Search (SEO)
Marketing & Technology Review of 2023 and Predictions for 2024
As we start a new year, we take a look back at the marketing and technology landscape. Reviewing the key trends and cutting-edge technologies we worked with over 2023. We’ll also gaze into the crystal ball to forecast the trends and innovations expected to dominate in 2024. Join us as we navigate through the past,…
Writing Site Content That Demonstrates E-E-A-T
If you want to improve your website’s ranking in search engine results pages (SERPs), you need to focus on creating high-quality content. Adding value to your users’ online experience should be a priority for your organization. But where do you start, and how can you ensure you rank well? These are often the first two…
How to Optimize Your PPC Ads for Voice Search
There is no doubt that voice search is gaining popularity. If you’ve ever been stuck trying to find a business’s address or operating hours while driving, voice search can make it much easier. Data from Google shows that 27% of internet users are using voice search on their phones. Optimizing your PPC ads for voice…