Google has rolled out a new program called Surfaces Across Google, which can be used by anyone who creates or currently has a Google Merchant Center account. With this tool, you can sell your products for free within the Google Shopping tab. With the free exposure of your products to millions of people every day,…
Category: Organic Search (SEO)
Maintain SEO During a Site Location and Platform Change
When a website undergoes any type of change, we don’t want it to lose the organic traffic and domain authority it has earned over the years. With this in mind, we take steps to best maintain its SEO. The process differs from site to site and also depends on the scope of a project. However,…
Screaming Frog: Custom Search Feature
We introduced the Screaming Frog application and its basic functionality in our Screaming Frog Simplified blog post. This time, we want to show you how to enhance your search capabilities using its Custom Search feature. The Custom Search option can be found in the main menu under Configuration > Custom: Suppose we want to…
Optimizing Your Content for Voice Search
Alexa! Siri? OK, Google. No matter what smart device(s) you address, there’s no doubt that voice search is continuing to grow, and as SEO specialists and content creators, we need to continue making adjustments accordingly. Because voice search is used in a particular way, content should be crafted with consideration to long-tail keywords and queries.…