Quietly announced via the Google Search Liaison Twitter account, Google’s passage ranking launched in the US on February 11th, 2021. This isn’t a ranking factor that will drastically impact your traffic, but it certainly pertains to SEO and is something to be informed about. Below, we’ll go over what passage ranking is and what you…
Category: Organic Search (SEO)
Core Web Vitals: Cumulative Layout Shift (CLS)
Cumulative Layout Shift, or CLS, is one of Google’s Core Web Vitals—new metrics that are a part of the May 2021 page experience ranking update. There are three Core Web Vitals, and we’re diving into each of them individually to help you prepare your site. What is CLS? Cumulative Layout Shift is the sum total…
Core Web Vitals: First Input Delay (FID)
First Input Delay, or FID, is a metric being used in Google’s May 2021 page experience ranking update. It is one of three Core Web Vitals included in the update, all of which you can learn more about in our previous post. We’re covering these metrics individually to help you make sure your site is…
Core Web Vitals: Largest Contentful Paint (LCP)
Largest Contentful Paint, or LCP, is one of the three main Core Web Vitals that will be a part of the page experience ranking update Google is planning to release in May of 2021. But what is it? As mentioned in a previous post, we will be exploring these page experience ranking metrics individually and…