When a website undergoes any type of change, we don’t want it to lose the organic traffic and domain authority it has earned over the years. With this in mind, we take steps to best maintain its SEO. The process differs from site to site and also depends on the scope of a project. However,… Read more »
Category: Organic Search (SEO)
Screaming Frog: Custom Search Feature
We introduced the Screaming Frog application and its basic functionality in our Screaming Frog Simplified blog post. This time, we want to show you how to enhance your search capabilities using its Custom Search feature. The Custom Search option can be found in the main menu under Configuration > Custom: Suppose we want to… Read more »
Optimizing Your Content for Voice Search
Alexa! Siri? OK, Google. No matter what smart device(s) you address, there’s no doubt that voice search is continuing to grow, and as SEO specialists and content creators, we need to continue making adjustments accordingly. Because voice search is used in a particular way, content should be crafted with consideration to long-tail keywords and queries.… Read more »
Tapping into Google Trends
Are you selling products or services that are affected by region or seasonality? Or popularity? Your online marketing campaigns could benefit from the database of search information that Google Trends serves up in addition to the real-time search trends. What Does Google Trends Show? This often-overlooked tool illustrates the popularity of search terms compared to… Read more »