When choosing a hosting provider for your website it often comes down to making sure it can handle your site’s traffic and fit in your budget, but something else to consider is geographic location. Whether you’re running a regional content site or an international eCommerce business, getting hosting that is near your site’s target users/audience can help… Read more »
Category: Organic Search (SEO)
Schema.org Structured Data and Rich Snippets
What is “Schema.org Structured Data”? In basic terms it’s a way of categorizing and organizing information and the relationships between them. Schema.org is a collaborative project developed by Google, Microsoft, Yahoo and Yandex to build a shared vocabulary for building richer experiences for users. Web pages can be encoded with structured data to help search… Read more »
Your Favorite Hall Blog Posts of 2017
It’s almost hard to believe that another year has come and gone already. Fortunately, we marked the year with some fun and important accomplishments. For starters, 2017 was the fourth straight year that Hall maintained 100% employee Google Analytics certification. Back in May we sponsored and volunteered at the 4th annual WordCamp Maine and the… Read more »
Elements of a Good Meta Description
The meta description tag is a 160-character snippet in HTML used to summarize a web page’s content to search engines. Although a meta description doesn’t contribute to search engine rankings, it essentially acts as an organic ad text, helping to gain user click-through from search engine result pages. Is a meta description necessary? With the… Read more »