Marketing & Technology Review of 2023 and Predictions for 2024

As we start a new year, we take a look back at the marketing and technology landscape. Reviewing the key trends and cutting-edge technologies we worked with over 2023. We’ll also gaze into the crystal ball to forecast the trends and innovations expected to dominate in 2024. Join us as we navigate through the past,…

Writing Site Content That Demonstrates E-E-A-T

If you want to improve your website’s ranking in search engine results pages (SERPs), you need to focus on creating high-quality content. Adding value to your users’ online experience should be a priority for your organization. But where do you start, and how can you ensure you rank well? These are often the first two…

How to Optimize Your PPC Ads for Voice Search

There is no doubt that voice search is gaining popularity. If you’ve ever been stuck trying to find a business’s address or operating hours while driving, voice search can make it much easier. Data from Google shows that 27% of internet users are using voice search on their phones. Optimizing your PPC ads for voice…

Hook Readers With These 6 Tips for Writing Headlines

The primary headline you choose is arguably the most essential part of your blog post or content piece. Quality content keeps readers engaged, but headlines are the first thing people read, and headlines often determine whether readers stay put or move on to something else. There are two goals for your headline: first, to reflect…