Search intent is a key component for Search Engine Optimization (SEO) to make sure you are targeting the correct user and space. In this blog post I will use one example to show how a key term can be used incorrectly and how to find an accurate match of terms and intent. What is Search… Read more »
Category: Organic Search (SEO)
Optimizing Images for WordPress
The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user… Read more »
Understanding Seasonal SEO – An Important Piece of SEO Strategy
In every business, there are several peak seasons or times in the year when products or services become more popular. Identifying these seasonal trends is an important piece to any SEO strategy and can provide an edge over the competition. What is Seasonal SEO? A technique that can help bring more visibility to a website,… Read more »
How SEO and Social Media Marketing are Connected
Keeping your social media accounts up-to-date is crucial when working to increase awareness of your company. Although certain channels may be more useful to specific industries, it is always important to keep things current and continue posting across all your business’ accounts. For our agency, we find focusing on Twitter, LinkedIn, Facebook, and Google+ to… Read more »