The digital marketing world just got a major shakeup! A recent leak of internal Google Search documents has offered a rare glimpse into the enigmatic world of Google’s ranking algorithm. This unprecedented event provides valuable insights that can benefit anyone looking to improve their online presence. More About the Leaked Information The recent Google Search…
Category: Google Analytics
Tracking WooCommerce Events in Google Analytics
Tracking WooCommerce events in Google Analytics is essential for understanding your eCommerce store’s performance and customer behavior. By integrating WooCommerce with Google Analytics, you can gain valuable insights into key metrics such as sales conversions, product performance, and user interactions. This guide will go through the options to optimize event tracking, enabling you to make…
Understanding Google Consent Mode
Importance, Impact, and Implementation Google Consent Mode V2 is a tool for website owners and marketers seeking to comply with privacy regulations while maintaining effective analytics and advertising practices. We’ll explore why Consent Mode is important, who it affects, and how to implement it effectively. Note: We’re not legal professionals. For specific advice when it comes…
You’re Not Losing Data When Changing Match Types
Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…