In Part 1, we looked at the types of relationships that were required to advertise with Amazon. You need to establish a Vendor or Seller relationship to sell and advertise with Amazon. [Update: As of March 2018 Amazon is removing its Vendor Express program, which means there are now only 2 seller programs with Amazon:… Read more »
Category: Content Marketing and Social Media
An Introduction to YouTube Video Advertising
If you are a frequent YouTube user, it is likely you’ve stumbled across different types of ads – the short and the long; the ones you can skip and the ones you cannot. In this blog post, I will introduce two types of Ads: TrueView Videos and Bumper Ads. What are TrueView Ads? TrueView Video… Read more »
Have You Embraced The New AdWords Experience?
Have you looked at Google AdWords lately? If you work in digital marketing or run a business, it’s likely you’ve seen the big changes that Google Adwords has rolled out. In a field that’s constantly evolving, the programs that help us effectively do our jobs must be evolving as well. 2018 has already proven to… Read more »
Do You Need a Website or Just Social Media?
I recently overheard a conversation between a couple of friends. Friend #1: “I’ve been running my own small entertainment business for a few years and I’m having trouble getting out to possible new audiences with just Facebook. I’ve been thinking of finally setting up my own website.” Friend #2: “I don’t think you need a… Read more »