Good content is the foundation of every website. A majority of your website traffic is there to either look at a product or service you sell or to gather information on what services and expertise you can offer in your industry. Website technology has created easier avenues for all industries to present what they do… Read more »
Category: Content Marketing and Social Media
Top Tricks & Tips for Instagram Advertising Success
Instagram has quickly evolved into one of the top marketing channels for businesses. Not only does Instagram have a massive amount of active accounts, but engagement rates on Instagram are what marketers dream about. The reason is that visual media is becoming a more effective strategy for engaging audiences and it’s what Instagram does best.… Read more »
Tips for Working with a New Agency
Putting your business in the hands of a digital marketing agency can be a scary thought. You’ve put so much work into building your business, brand, and products—now you have to pass the torch onto someone else to handle the marketing. Here are 3 key things to consider when working with an agency: Communication This… Read more »
Preheaders – Your Email Marketing Guide
When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the… Read more »