Putting your business in the hands of a digital marketing agency can be a scary thought. You’ve put so much work into building your business, brand, and products—now you have to pass the torch onto someone else to handle the marketing. Here are 3 key things to consider when working with an agency: Communication This… Read more »
Category: Content Marketing and Social Media
Preheaders – Your Email Marketing Guide
When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the… Read more »
Increasing Your Landing Page Conversion Rate
Website conversions take many forms, occurring on various pages throughout a site. Whether the action is a form submission, phone call, sign up, or an ecommerce transaction, all conversions can be increased by optimization. Dedicated landing pages used in paid search advertising use tactics to encourage the visitor to take a specific action. Tactics are… Read more »
Protecting Yourself Online
Online security has been a growing sector for years and from our perspective, it is something that the newest generation of web users will probably take for granted. The past 10 years have seen a huge improvement in online communications, whether it’s social media or the devices we use to access those portals. Every type… Read more »