Bounce rate is defined as the total number of visitors registering one hit per session divided by the total number of hits to your website. In layman’s terms, it is the percentage of users who exit a site without visiting a second page. Bounce rate is one of the many key performance indicators, or KPIs,… Read more »
Category: Content Marketing and Social Media
Improve Your Website: A Quick Checklist
First impressions are huge. Functionality is huge. Relevance is huge. These set the tone for what to expect from your website, brand, and business. Below are a few important questions to ask yourself as you go through your website to help improve your online presence. Does your site have a clear objective? From the… Read more »
Social Media Engagement – Timing is Everything, Sort Of
When is the best time to share on social media? With so many platforms for connecting with current and future customers these days, it can be extremely difficult to navigate how to best serve your customers through organic posts. Managing these networks and posting engaging content is already a difficult task, but knowing the right… Read more »
Setting Up and Managing an Instagram Business Account (Part 3)
In our last installment of Setting Up and Managing an Instagram Business Account, we went over some of the basics of managing your account. In this week’s installment, we’ll dive into advertising on Instagram by explaining the basics of set up, campaign types, and targeting. Set Up To start, you are going to want to… Read more »