2022 brought some big changes to the digital world (think Twitter, ChatGPT, and Google Analytics 4 just to name a few) and 2023 is sure to do the same. Our team of marketers and developers has compiled our predictions for the new year in regard to marketing, technology, and the world at large. What do…
Category: Content Marketing and Social Media
Hook Readers With These 6 Tips for Writing Headlines
The primary headline you choose is arguably the most essential part of your blog post or content piece. Quality content keeps readers engaged, but headlines are the first thing people read, and headlines often determine whether readers stay put or move on to something else. There are two goals for your headline: first, to reflect…
Increase Sales by Adding Automated Text Messages to Your SMS Marketing Strategy
In the last few years, SMS (short message service) marketing has gained some serious ground in the digital marketing world. Customers are more open to receiving texts from brands than ever before and since SMS marketing uses first-party data, it is a great channel for marketers to utilize as cookies become a thing of the…
How to Create Content for Your Marketing Funnel That Converts
The primary purpose of any marketing funnel is to turn leads into customers and customers into repeat buyers, but it’s up to you to build a marketing strategy that will make that happen. An effective strategy should identify which content works best at each stage of the funnel. Here’s how to create a complete content…