Preheaders – Your Email Marketing Guide

When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the… Read more »

Protecting Yourself Online

Online security has been a growing sector for years and from our perspective, it is something that the newest generation of web users will probably take for granted. The past 10 years have seen a huge improvement in online communications, whether it’s social media or the devices we use to access those portals. Every type… Read more »