First impressions are huge. Functionality is huge. Relevance is huge. These set the tone for what to expect from your website, brand, and business. Below are a few important questions to ask yourself as you go through your website to help improve your online presence. Does your site have a clear objective? From the… Read more »
Category: Content Marketing and Social Media
Social Media Engagement – Timing is Everything, Sort Of
When is the best time to share on social media? With so many platforms for connecting with current and future customers these days, it can be extremely difficult to navigate how to best serve your customers through organic posts. Managing these networks and posting engaging content is already a difficult task, but knowing the right… Read more »
Setting Up and Managing an Instagram Business Account (Part 3)
In our last installment of Setting Up and Managing an Instagram Business Account, we went over some of the basics of managing your account. In this week’s installment, we’ll dive into advertising on Instagram by explaining the basics of set up, campaign types, and targeting. Set Up To start, you are going to want to… Read more »
Quality Content – Should It Stay or Should It Go?
Much has been said about information and content overload on the internet these days and while it is all true, it can also feel like a daunting task to try and tackle this issue. What are marketers to do when there is constant content being created online? Should we just pack it in and give… Read more »