How to List Your Products on Google Shopping for Free

In April 2020, Google announced it’s now free to sell on Google Shopping. Previously, Google Shopping listings only consisted of paid advertisements. Now, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. Before you can take advantage of…

“Discover” New Customers with Google Discovery Ads

The Discovery ads concept was first introduced at Google Marketing Live in 2019, and these ad formats are now available to advertisers. The native ad format is visually rich, and targeting is powered by user intent instead of keywords. Google uses past site visits, app downloads, video views, and map searches to derive targeting signals…

Power Performance With Web Push Notifications

Web push notifications were first launched in 2015 in the Chrome browser, allowing websites to push out messages after a user had left the site. The innovation has since been adopted across many browsers, on both PC and MAC operating systems. What are web push notifications? Web push notifications are alert-style messages sent to a…