Have you ever logged into your Google Ads account recently to find a mysterious “deprecated” status plaguing some of your ads? Don’t worry, you’re not alone. Google Ads constantly evolves, and sometimes features or ad formats get phased out in favor of newer, more effective options; by ignoring these changes for too long, your once-performing…
Category: Paid Search (PPC)
Understanding Google Consent Mode
Importance, Impact, and Implementation Google Consent Mode V2 is a tool for website owners and marketers seeking to comply with privacy regulations while maintaining effective analytics and advertising practices. We’ll explore why Consent Mode is important, who it affects, and how to implement it effectively. Note: We’re not legal professionals. For specific advice when it comes…
You’re Not Losing Data When Changing Match Types
Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…
How to Optimize Your PPC Ads for Voice Search
There is no doubt that voice search is gaining popularity. If you’ve ever been stuck trying to find a business’s address or operating hours while driving, voice search can make it much easier. Data from Google shows that 27% of internet users are using voice search on their phones. Optimizing your PPC ads for voice…