Enhancing PPC Marketing With Regression Analysis

When it comes to PPC marketing it is important to avoid guessing as much as possible. Regression analysis is an advanced tool and a predictive model. It can help take the guesswork out of the equation and bring your PPC marketing to the next level. Regression analysis helps you make data-driven predictions about future outcomes… Read more »

A/B (Split) vs. Multivariate Testing

Landing page design takes into account many elements including layout, text, images, color, calls to action and more. How do you know which style or placement works better for increasing engagement, and ultimately, conversion rates? Testing – either A/B (split) or multivariate. But what’s the difference? A/B (Split) A/B testing (also known as split testing)… Read more »

Top Tricks & Tips for Instagram Advertising Success

Instagram has quickly evolved into one of the top marketing channels for businesses. Not only does Instagram have a massive amount of active accounts, but engagement rates on Instagram are what marketers dream about. The reason is that visual media is becoming a more effective strategy for engaging audiences and it’s what Instagram does best.… Read more »