Google’s New Program: Added by AdWords

We recently received notice from Google AdWords about a pilot program called, “Added by AdWords”, which they launched in January of 2017. Added by AdWords creates new ads that they feel would be successful for select ad groups. This program is an obvious extension of current features such as keyword and bid suggestions but at… Read more »

Online Marketing Trends – Predictions for 2017

It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some… Read more »

Expanded Text Ads Best Practices

With the release of AdWords and Bing Advertising’s Expanded Text Ads (ETAs), which launched on July 26, 2016, search marketers have been eager to get out there in the last couple of months in order to test, optimize, and refine their own strategies. This has resulted in a whole new list of “Best Practices” that… Read more »