“Discover” New Customers with Google Discovery Ads

The Discovery ads concept was first introduced at Google Marketing Live in 2019, and these ad formats are now available to advertisers. The native ad format is visually rich, and targeting is powered by user intent instead of keywords. Google uses past site visits, app downloads, video views, and map searches to derive targeting signals…

Power Performance With Web Push Notifications

Web push notifications were first launched in 2015 in the Chrome browser, allowing websites to push out messages after a user had left the site. The innovation has since been adopted across many browsers, on both PC and MAC operating systems. What are web push notifications? Web push notifications are alert-style messages sent to a…