Search Campaign Targeting: Layering Keywords with Audiences

As the number of paid search marketing options continues to increase, so too does the number of advertisers competing for clicks. Naturally, that increased competition leads to higher costs per click, and an even greater need for the most accurate targeting. If you’re not using audiences in your paid search campaigns, you’re missing out on…

5 Reasons to Advertise on YouTube

YouTube is the second most visited site in the world. With 2 billion+ users and about 1 billion hours of content being watched per day, it’s a no-brainer that YouTube ads should be in your marketing mix. Running ads on YouTube opens up so much opportunity to help businesses increase traffic, brand awareness, and conversions…

Free Bing Shopping Listings

eCommerce sales in 2020 are experiencing an unprecedented rise in growth due to the COVID-19 pandemic. With consumer shopping shifting from in-store to online, retailers face an increasingly crowded digital marketplace. In an effort to help retailers gain visibility, Microsoft has now opened up the Bing Shopping tab to free product listings on the heels…

How to List Your Products on Google Shopping for Free

In April 2020, Google announced it’s now free to sell on Google Shopping. Previously, Google Shopping listings only consisted of paid advertisements. Now, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. Before you can take advantage of…