Google Ads Phases Out Broad Match Modifier

The evolution of paid search continues with Google’s announcement that phrase match is now incorporating the behaviors of broad match modifier (BMM), signifying the end of support for broad match modifier. The announcement states that this simplifies keyword portfolios while helping to reach more relevant customers. How Will Phrase Match Change? The updated phrase match…

Digital Marketing Trends to Utilize in 2021

2020 produced some big changes and challenges to the digital marketing industry. It put into perspective how quickly you must adapt your marketing strategies to be ahead of the competition. Now that we have had a year to learn and see how consumer behavior has evolved, here are some performance-boosting digital marketing trends to utilize…

Search Campaign Targeting: Layering Keywords with Audiences

As the number of paid search marketing options continues to increase, so too does the number of advertisers competing for clicks. Naturally, that increased competition leads to higher costs per click, and an even greater need for the most accurate targeting. If you’re not using audiences in your paid search campaigns, you’re missing out on…