The Power of AMP on Search & Display Ads

What is an AMP? AMPs are open-source Accelerated Mobile Pages that prioritize speed to provide a faster user experience. It is made up of three core components that include AMP HTML, AMP JS, and AMP Cache. For more information, check out the latest from the Accelerated Mobile Pages (“AMP”) Project.   How is Google using… Read more »

Latest PPC News & Updates: Bing Adds New Custom Audience & In-Market Targeting Features

In the latest June update, Bing is offering two new pilot offerings that will allow users to reach their ideal audience. These two pilot offerings include In-Market Audiences and Custom Audiences. Let’s take a peek at what’s included. In-Market Audiences When it comes to In-Market Audiences, this new feature allows you to target users who… Read more »