Preheaders – Your Email Marketing Guide

When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the…

WordCamp Portland, Maine 2018

It is that time of year again, time for WordCamp Portland, Maine! In our 2017 WordCamp blog post, we discussed general information about what a WordCamp is and why you should attend. In this blog post, I will continue the discussion and provide updated information about this year’s Portland, Maine WordCamp. What is a WordCamp?…

Top Hall Blog Posts of 2015

The holiday season invites a sense of nostalgia. Before embarking into 2016, we’re taking a moment to look back at all that we’ve accomplished over the past year. From our first ever employee appreciation week, to being a Best Place to Work in Maine for the fifth straight year, to attending and speaking at WordCamps…

What is Crowdsourcing?

Who is Using Crowdsourcing? How Should You Use Crowdsourcing? Photo credit: victoriapeckham Crowdsourcing is the term given to taking a task that is usually done by one person and opening it up to a larger audience. Think of the show ‘Who Wants To Be a Millionaire‘, one of the three Lifelines is to Ask the…