Preheaders – Your Email Marketing Guide

When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the… Read more »

WordCamp Portland, Maine 2018

It is that time of year again, time for WordCamp Portland, Maine! In our 2017 WordCamp blog post, we discussed general information about what a WordCamp is and why you should attend. In this blog post, I will continue the discussion and provide updated information about this year’s Portland, Maine WordCamp. What is a WordCamp?… Read more »

Top Hall Blog Posts of 2015

The holiday season invites a sense of nostalgia. Before embarking into 2016, we’re taking a moment to look back at all that we’ve accomplished over the past year. From our first ever employee appreciation week, to being a Best Place to Work in Maine for the fifth straight year, to attending and speaking at WordCamps… Read more »

What is Crowdsourcing?

Who is Using Crowdsourcing? How Should You Use Crowdsourcing? Photo credit: victoriapeckham Crowdsourcing is the term given to taking a task that is usually done by one person and opening it up to a larger audience. Think of the show ‘Who Wants To Be a Millionaire‘, one of the three Lifelines is to Ask the… Read more »