Benefits of SVG Vector Graphics

An SVG, or scalable vector graphic, is a format for rendering two-dimensional images, most commonly used for such things as icons, logos and illustrations (our logo is!). The use of SVGs has become more widespread as the design trend continues to move in the direction of vector-based art. Developers can also embrace the trend as… Read more »

User Experience, Visual Design, and Why Both Matter

In the initial stages of a web design project, I sometimes hear: “I don’t care how the site looks, just make sure the user experience is good.” I also sometimes hear: “I want something beautiful and minimalist. Can we minimize the navigation and make the call-to-actions more subtle?” There are different perspectives regarding the impact… Read more »