How to Do Keyword Research in 2019

Keyword research can seem daunting – it impacts every other SEO task that you perform. We know we need a list of words for people to find us, but how do we know which ones? What is keyword research? Keyword research is the process of defining words and phrases that people use in search engines.… Read more »

Preheaders – Your Email Marketing Guide

When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the… Read more »