A/B testing is an important component of any company’s PPC strategy. Strong brands are always experimenting with different advertising strategies. Adopting a data-driven approach to test and optimize messages on platforms like Google Ads and Microsoft Advertising can help to capture different audience segments, or help to better appeal to the ones you’re already targeting.…
Month: June 2022
Prevent Website Hacks by Improving Your WordPress Site’s Security
There are tons of methods available to fortify your website. Some are centered around knowledge and best practice — things like choosing unique passwords and not responding to phishing attempts or spam. Others can be more technical and may require some know-how or at least a willingness to learn in order to be used safely…