Compared to other social channels such as Facebook or Instagram, LinkedIn is still relatively undiscovered by many advertisers. Even with 750 million+ members, many businesses remain blind to the advertising possibilities on LinkedIn. Here, we go over some of the main reasons this social platform is worth advertising on, especially for businesses within the B2B industry.
1. Ultra-Specific Audience Targeting
The first reason you should be advertising on LinkedIn is that it offers unique segmenting that can’t be found on other advertising channels.
Each advertising platform collects its own unique set of data and depending on what you’re advertising, one may have a competitive advantage over the others when it comes to reaching your customer base.
LinkedIn allows you to work with much more professional data than other social networks. LinkedIn offers unique audience targeting using exclusive criteria that is not found anywhere else, such as:
Company names – In which companies does your audience work?
Company growth rate – Reach fast-growing organizations.
Degrees – What is the educational background of your target?
Member schools – Where exactly did they study?
Job Seniorities – Do you want to reach interns or top-level executives?
Job Titles – Target by the exact job title you want to reach.
Member Skills – Find people with very specific skills and qualifications.
Member Groups – Target people within certain industry groups.
With this data, you can reach more than 180 million senior-level influencers, 63 million decision makers, and 10 million C-level executives. That’s something that no other advertising platform can offer.
2. Great Marketing Channel if Your Company Is B2B
Unlike Facebook and other social platform users, LinkedIn users tend to leverage the platform for career growth and to help benefit their lives as business professionals.
When you place an ad on LinkedIn, it doesn’t just show up in somebody’s news feed alongside photos of friends and family. Instead, it appears in a news feed filled with industry news and career training, tips, and advice, among other business-related information. If you’re in the B2B sector, your ad is much more relevant to what is already showing in your target market’s news feed, which means that there is a greater chance your ad will be better received than if your ad were showing on Facebook. LinkedIn will help you to generate high-quality leads that are in the right mindset for a possible purchase.
3. Customized Messaging
With LinkedIn, you can connect with people in your target audience directly through customized messaging. LinkedIn’s customized Message Ads allow you to send tailored messages to those who might have the greatest impact on your business. Whether you’re looking to generate leads in your industry or find a potential candidate for your company, LinkedIn’s customized Message Ads are a unique way to grab their attention.
According to LinkedIn, more than 1 in 2 prospects open a message ad, making customized messages an effective way to reach new prospects.
4. Seamless Lead Generation Forms
We all know the dangers of users bouncing once they’re asked to fill out a form. However, this is less likely to happen on LinkedIn. When a member clicks on your ad, a form is automatically filled in with their contact and profile information so they can submit a form in just one click.
Lead generation forms work with all LinkedIn ad types, including customized messaging. Adding lead generation forms to your ads will help increase both lead volume and quality, making it easier for you to improve the ROI of your LinkedIn marketing campaigns.
5. Account-Based Marketing (ABM) Campaigns
If your company uses Account-Based Marketing (ABM), LinkedIn ads have been designed with you in mind. With LinkedIn, it’s quick and easy to prepare and upload your account list. Additionally, with the extraordinary amount of professional information about your target account right at your fingertips, it’s easy for you to target these individuals with accuracy.
LinkedIn offers a number of benefits to advertisers you can’t find anywhere else, from specific and detailed audience targeting, to seamless lead generation forms, accurate audience data, and so much more. LinkedIn may be smaller than other social media networks, but it makes up for that with the level of targeting and accuracy it provides.
If you’re ready to take advantage of the benefits of LinkedIn advertising, contact the experts at Hall. Our dedicated team of social media specialists are here to help!