Google AdWords labels (http://adwords.blogspot.co.uk/2012/04/slice-and-dice-your-data-using-adwords.html) can be used to assign tags to campaigns, ad groups, keywords, and ad copy variations. These labels allow users to parse account performance data, without using complicated Excel functions. Below are six practical ways to use AdWords labels to save time and monitor account performance:
1. Note Keyword Bid Adjustments
Avoid redundancy in bid adjustments by making a note of the bid adjustment percentage and implementation date.
2. Monitor New Keywords
When you add a new trial keyword to your account, flag the keyword with a test label along with the date it was added to the account and the date you plan to review its performance. This method will allow you to keep track of the recent changes that you have made without having to use AdWords’ clunky change history feature or referring to your notes.
3. Test Ad Copy
Ready to test your top performing ad copy against something new? Add labels to both your control ad copy and your test ad copy to easily compare performance results across ad groups and campaigns. Be sure to include the launch date of your new ad copy in your label for reference.
4. Monitor Ad Copy Performance by Call-to-Action
Assign labels to each ad copy variation according to the call-to-action. Of course, there are many factors that may influence click-thru-rate and conversions, but this test may help you understand trends across campaigns.
5. Make Life Easier for Your Colleagues
If someone else is going to be looking after your account when you are out of the office, label the keywords or ad groups that you want your colleague to keep a particularly close eye on. For example, you might label a campaign with a note to constrain a budget, if the campaign is not achieving a specified cost-per-acquisition target.
6. Utilize the Everything Else Row
In performance reports, the Everything Else row shows a summary of performance for all elements that are not associated with the labels in the table. This feature comes in handy, for instance, when you are labeling a small subset of keywords. For example, if you have 20 to 30 keywords only for a limited-time, such as spring products, you do not need to create an additional label for the thousands of year-round product keywords. Instead, you can simply run a keyword report and see the results from the non-spring product keywords reflected in the Everything Else row.