Cart Abandonment is the bane of e-commerce shops everywhere. Here is some advice for reducing the number of customers who leave your cart prematurely and for getting them back once they leave.
Category: Web Design
Building Your Next Big Design Idea
Keeping your website design fresh is always a good thing. It shows users that you’re engaged in building the site, builds trust that you’re still a reliable source (of products, information, or whatever else your site is about), and it can help draw attention to underserved areas on the site. But keeping the design on…
Understanding Responsive Typography
Following the philosophy that content is key, typography must be considered of equal importance. Choice of typeface, font size, font weight, line height, and the number of characters per line all contribute to the user experience and maximize readability. Responsive web design adds another layer of complexity to typography–the same typographic treatment for a desktop and…
How to Use Google Analytics to Track the Impact of Your Website Redesign
Website redesigns are expensive and time intensive. Chances are you’ll need to prioritize elements in order to keep your redesign on time and under budget. In order to make these decisions, and evaluate redesign performance, you’ll need an understanding of which web metrics to track (and which to ignore). In this post, we’ll walk through…