Following the philosophy that content is key, typography must be considered of equal importance. Choice of typeface, font size, font weight, line height, and the number of characters per line all contribute to the user experience and maximize readability. Responsive web design adds another layer of complexity to typography–the same typographic treatment for a desktop and…
Category: Web Design
How to Use Google Analytics to Track the Impact of Your Website Redesign
Website redesigns are expensive and time intensive. Chances are you’ll need to prioritize elements in order to keep your redesign on time and under budget. In order to make these decisions, and evaluate redesign performance, you’ll need an understanding of which web metrics to track (and which to ignore). In this post, we’ll walk through…
Responsive Images in WordPress
As web design trends continually move toward a larger graphical dominance, developers need to consider the most effective techniques for dealing with responsive images, keeping in mind both performance and user experience. Performance is always a substantial consideration in the development process and images can greatly slow down page load times. The smaller the file size,…
