Marketing with First-Party Data — It’s Not as Scary as it Sounds

Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…

6 Ways to Showcase Your Customer Support Methods on Google

Gone are the days when people used to search through giant phone books to contact a company. Today, they search Google. When performing a search, it can be especially satisfying to find a company’s phone number highlighted in the search results, or a short-cut link to a company’s contact page. After all, saving time and…

Audit Your Website’s Page Experience Signals in Preparation for Next Year

Update: A recently published FAQ from Google revealed that page experience signals will only apply to mobile search rankings upon their release in May 2021. On November 10th, it was announced via Google Search Central (formerly Google Webmasters), that page experience signals will become a factor in Google Search rankings in 2021. This change is…