Lead generation can be broken down into 5 simple steps for creating a successful content marketing strategy. By first defining the audience personas you can then create your content and conversion strategies based on your findings. After testing, analyzing and refining if necessary, repeat steps 1-5.
Since joining Hall in 2010, Caitlin has served as the lead designer for over 70 websites. Caitlin is passionate about bringing responsive design innovation and functionality to every project. Her designs have been recognized on several website award sites. She also leads Hall’s user experience group, which reviews existing websites for opportunities to enhance usability and grow online conversions. Caitlin has a bachelor’s degree from the University of Southern Maine.
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