This summer Google has been making changes. Pretty notable ones, too.
Google Adwords = Google Ads
Recently, Google rolled out some changes to their ad platform. Change can be good and we hope this update is on the right track. Google explained the reason for the rebrand, Google Ads, was in an effort of responding to years of feedback requesting a simpler ad platform. Google has acquired several advertising solutions over the years and they have not always been the easiest to digest and use. It’s been 18 years, in fact, since they’ve made a name change for these products.
With this new Google Ads brand launch, they introduce small business Smart Campaigns, which uses machine learning to optimize their ads. This type of ad set up is an easier option for small businesses to let Google do more of the work through automation, while the business focuses their attention on other needs.
Google DoubleClick Manager + Google Analytics 360 Suite = Google Marketing Platform
Under this umbrella sits five of Google’s advertising products:
- Analytics 360
- Tag Manager 360
- Optimize 360
- Data Studio
- Surveys 360
Additionally, Google has introduced two new features:
- Display & Video 360
- Search Ads 360 (DoubleClick Search)
The top priority of this change is to help marketers and publishers understand their customers better. The idea is that combining ads with analytics will help marketers see their results more clearly.
Display & Video 360 takes features from Campaign Manager, DoubleClick Bid Manager, and Studio & Audience Center to execute ad campaigns in the same location. This update will be rolled out over time when features become public.
DoubleClick for Publishers + DoubleClick Ad Exchange = Google Ad Manager
Google Ad Manager aims to unify these two platforms (ad serving and ad delivering) in order to deliver, measure, and optimize ads through multiple ad channels including apps, mobile games, YouTube, AMP pages, and even TVs.
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Google Maps = Google Maps Platform
Google added a new product to their Google Cloud services. If your website contains an embedded Google Map, for example, on a contact page to display to visitors your location of business this update information is for you. Or maybe your business uses an interactive map to display members enrolled in your application. You might also have a site that manages properties that lists several locations and maps throughout the site. Regardless of your business needs, if you have a Google Map here are the things you need to know:
- You’ll have to create and set up an account. Get started here.
- A credit card is now required in order to generate a valid API key.
- Once the account is set up you’ll be able to create and register an API key.
- After the API key is generated you’ll be able to implement it on your site.
- Google provides your account with a $200 credit each month for API requests.
- You will not be charged unless the Google API key associated with your account exceeds the monthly credit Google gives you. Standard Usage Limits.
- In most cases, this quota will not be met unless you have unique business needs.
- You are able to manage your quota within your account and set a cap on how much you’d like to spend.