2020 Marketing & Technology Predictions

To keep with tradition, we’ve compiled a list of our team’s marketing and technology predictions for the new year! We’ve got thoughts on privacy, augmented reality, streaming services, and more. Which ones do you think will come true in 2020?

Digital Marketing Predictions


Brands will succeed by how personal they can get with their marketing.

– Will Bouchard, Paid Search Marketer

Being active in multiple spaces is going to be almost required. While some businesses and industries rely on a few marketing platforms, we’re seeing, more and more, that the influence of multiple channels is what’s driving people to make larger decisions.

– Jonas Levasseur, Vice President of Operations

Netflix will go to the dark side and join Hulu in paid advertising, and both will join Youtube with bumper ads. This will ultimately result in bringing us all right back to basic cable!

– Ben Stallman, Client Account Representative

More interactive content with AR/VR used in unexpected ways.

– Olivia Nishi, SEO Specialist

Greater adoption of AI to deliver more personalized experiences.

– Jessica Lavoie, User Experience Developer

As the consumption of media like podcasts and YouTube increases, marketers will focus on making connections with web personalities and creating programming consumers trust in the form of sponsored content.

– Tim Suellentrop, WordPress Developer

Videos captured using drones will be used intensively and extensively in marketing efforts.

– Irina Startseva, Junior WordPress Developer

Technology and Internet Predictions


Digital privacy rights will continue to be a hot button topic, somewhat fracturing the internet along country borders.

 – Tim Howe, Lead WordPress Developer

We’re going to continue making headway when it comes to web accessibility.

– Olivia Nishi, SEO Specialist

More voice recognition in things like cars and devices. While all understand basic voice commands, for extra security, your phone will recognize your individual voice, and you can start or unlock your car with your own voice. Sadly, that will be the downfall of AAA with no one locking their keys in the car anymore.

– Ben Stallman, Client Account Representative

Hopefully more IPv6 adoption.

– Matt Harrison, Vice President of Technology

Augmented reality technology will see a rise in popularity.

– Ryan Brooks, WordPress Developer

Automation will see a large leap and have more uses across the internet.

– Joe Austin, Digital Marketing Assistant

General 2020 Predictions


There will be way too many “2020 vision” jokes while wearing those New Year’s glasses.

– Ryan Brooks, WordPress Developer

Disney’s streaming service will buy and own all content on the planet including your inner thoughts.

– Tim Howe, Lead WordPress Developer

Pats win the Superbowl, Bruins win the Stanley Cup, Celtics win the NBA Championship, Red Sox win the World Series.

– Will Bouchard, Paid Search Marketer

I predict I will eat a lot of Sticky Sweet ice cream. Actually, I guarantee it. It’s my very-attainable New Year’s Resolution.

– Anna Pillsbury, Administrative Assistant

Biggest voter turnout ever.

– Jessica Lavoie, User Experience Developer

There you have it! Our predictions for 2020. Follow us to hear about the digital trends that are currently happening by signing up for our blog! May you have a safe and happy new year!

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