Search Engine Land featured a great article this week “Building a Company with Social Media” discussing the ways Senior Level Executives, Marketing, Public Relations, and HR Personnel can use social media to meet their professional objectives. Here’s a quick recap:
Senior Level – Top executives tend to be thought leaders. Utilizing a blog to promote those thoughts can be a very powerful tool in several respects. Not only does a blog run by a top exec bring insider knowledge to the common folk, but it also brings a human element to a company. Randy Baseler, VP of Marketing at Boeing Airline has a public blog where he writes about everything from Aviation news, safety to his european vacation.
Marketing – Marketing executives are hired to get the word out. In the last 10 years, marketing has seen a huge shift from print publications to online marketing. Through the use of social new sharing sites such as Digg, Reddit, and Propeller, marketers are able to get new content out to the public immediately and have it devoured by the tens of thousands of news seekers using these social news sharing sites.
Public Relations – Online Reputation management is a means of monitoring what customers, past clients and prospective clients are saying about a company or brand online. With the help of online search tools like Google Blog Search and Technorati, PR execs are able to search for online references, good and bad about their product and be proactive about the negative comments
HR – Human Resources professionals using social media sites, like MySpace, Facebook and LinkedIn, are able to tap into their extended network of friends, co-workers and business associates to find qualified job candidates. The best part about this type of contact, it comes with a built in referral from someone you know and trust.
Whether you are a small business or belong to a large corporation, using social media to expand your business, your brand, and your authority is a cost effective way to make a mark for yourself.