Photo credit: shioshvili
We actually get this question pretty often from small and medium sized clients alike (B2B and B2C clients too), so I wanted to share with you our opinion on how many social media accounts you should have.
First off, it truly does depend. We think it is best to start with one. Make it really easy for your customers and fans to know what page they should follow/like/subscribe to. Start with one account and strive to make that account become popular. You want lively conversation, good feedback and loads of followers or subscribers.
I’m popular, now what?
Not a bad problem to have… too much action on your social media accounts! After your Twitter account or Facebook page gets some traction, then you can start outlining what people are using the page for. Some may use it for things like customers service, job opening questions, inquiries about products and support. Once your page is popular and you can identify the needs your users have then you should consider breaking the page into sections.
Things to keep in mind
If you are going to maintain several social media profiles, here are a few things to keep in mind:
- More accounts mean more time. Do you have the resources to keep multiple accounts fresh and deliver relevant content?
- Keep all of the accounts fresh and full of information, an account that doesn’t look ‘lived in’ won’t get much traction.
- Make a plan before to alert your current fans and followers of the new resources that are available to them.
- If it isn’t working, don’t be afraid to cut your losses.
So don’t start your social media marketing by spreading your content, time and accounts thin. Let them grow first and then let the users decide which direction you should take your profiles in. What we always see is people trying to do too much and then burning out, leaving a bad taste in their mouth. Start small and as it builds, think about expanding.
What do you think? Should businesses start with multiple accounts or with one?