Is your Website Brochureware?

Juicy MEX conference brochure - 290420081325What is brochureware?

If your current site hasn’t changed much in the last 5 years, and all the content is based on offline marketing materials you had sitting in the office, chances are you have what is referred to as a ‘brochureware’ website. Yikes!

What’s wrong with Brochureware? do I say this nicely…brochureware tends to be very boring, unengaging and less likely to generate any leads. While brochures are great for takeaways, they do little to actually ‘sell’ a product. User engagement is what sells a product. People need to be engaged by your message, your product and your company to move forward through the sales process. Unfortunately, giving your web visitors a stale sales pitch can’t compete with a website that features demos, testimonials, and targeted content.

What can I do about it?

There are several things you can do to your website to make it fresh, give it some personality, and make it more interactive. Here’s a few tips to get started:

  • Redesign your site – Get a professional designed site with cohesive branding
  • Rework the copy – Remove any gobbledygook words and speak directly to your customers.
  • Add interactive elements: At the very least a contact form. If you are more ambitious than a blog or forum can suit your needs as well.
  • Attend “Creating a Website That Works”, Tuesday, August 5th at 2:00 EST to learn how to build a site with your customers in mind that performs well in search engines and drives in reliable sales.

Creative Commons License photo credit: roland

Posted in: Archive


COVID-19 Advisory Notice

We are fully staffed and 100% operational. Although our office is closed and our staff is working remotely, our day to day operations have not been affected in any way. We know these are difficult times and we are here to help – please reach out if we can be of assistance in any way. We hope everyone is staying safe!