Latest Google AdWords Updates for Spring 2017

Spring has sprung, and with it, a number of new updates are springing up across Google AdWords. Here are some of the latest Google AdWords updates we are excited for:

New Remarketing Lists For Search Ads (RLSA)

On May 1, 2017, Google AdWords announced the launch of its latest update, Similar To remarketing lists for search ads (RLSA) which will allow us as advertisers to connect with users who share similar interests with our best customers. Similar To lists have been an important part of remarketing expansion on the display network, allowing us to expand our targeting of key customer segments quickly and efficiently. The addition of RLSA to the Similar To lists opportunity means we can be even more precise, targeting user groups that match known demographics and search intent.

New Customer Match Available for Google Shopping Campaigns

Google also announced the release of its new Customer Match for Shopping campaigns.  This new feature allows advertisers to target our most valuable customers who have taken actions such as purchasing a product, subscribing to a newsletter, or even shopping in-store. We can now use the same lists and match options we’ve seen success with in search campaigns, YouTube, and Gmail advertising for shopping campaigns. This opens up a wealth of options for coordinating efforts with email marketing that we’re excited to explore.

New and Improved Quality Score Reporting

And as if Google hasn’t given us enough new features to test out, they have also revealed seven new Quality Score columns with the release of their new Quality Score reporting. This new release will give us, as advertisers, a much deeper level of insight into Quality Score and its various components, including expected click-through rate, ad relevance, and landing page experience. The addition of historical metrics will also help our team and others understand account trends for new clients instead of waiting on data collection.
This certainly leaves us with a lot to test out in the coming months. We look forward to sharing our findings and whatever else Google may be hiding up its sleeve.