This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year.
When you were little, did you ever have to travel for Christmas? Remember how scared you were that Santa wouldn’t know you weren’t home? I remember writing letters and nagging my parents to make SURE he knew we weren’t going to be home for Christmas.
If you could just capture a thread of that nervous energy and use it to start a fire to get your social media icons on your website and other promotional items – that would be swell. I see so many companies that have a decent presence on social media sites, a great newsletter or a great blog but there is little to no mention of it on their site. Your additional internet marketing efforts should be integrated into the other forms of marketing you are doing… not be separated.
Someone may be in the research phase of their buying process and come across your company. Perhaps they aren’t ready to buy but if they started following your Twitter account, Like you on Facebook, sign up for your email newsletter, subscribe to your blog etc., when they are ready to buy you stand a better chance of being on the top of their mind.
Letting people know where else they can find your content is as easy as adding icons to your website or promotional items. You could also add widgets for social media sites and email newsletter signup boxes right on other pages of your site.
Integrate all of your marketing efforts that you can! Just like you didn’t want Santa dropping your loot off at the wrong house, you don’t want your next customers subscribing to your competitors content over yours!
Photo credit: kdonovan_gaddy
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