It’s that time of the day (or week) that you’ve set aside in your busy schedule to compose your next blog post. After exhausting all possible excuses and finding other things to do, the time to write has come. You’ve racked your brain. You’ve been keeping up with other blogs and news articles in your industry. But alas, you are utterly stumped and don’t know what to write about.
Get Some Ideas for Your Post
I have to say, I love using this tool because it is so easy! All you have to do is pop in a word (try some different words related to your business) and it gives you a list of questions that have been searched for involving that word. I used the word “SEO” (I know, go figure!):
Now I have a whole list of questions that people have typed into search engines to find an answer. My next blog post could be “How Does SEO Work?”, since this is something that people clearly want to know about and I can provide an answer (most likely ad nauseam).
You can apply this same strategy to your own blog, whether your business is crm software, wedding dresses, jewelry, PR…you get the point. When you know which topics people are looking for related to what you do, you can provide a well-written answer and further position yourself as an expert in your field.
Get Some SEO Benefit
You already know that a blog can help your SEO efforts by consistently adding fresh content to your site (which search engines like), as well as reinforce your website’s keyword targets if you include them in your posts. Since you’re tapping into questions that were typed into search engines, having a blog post title with that question can boost your ability to be found in a search when that question is typed in.
A search for “What does a search engine see?”, a post I wrote last month, puts me on the first page of Google:
Don’t Forget the Search Engine Suggest Feature
I’ve spoken in the past about getting ideas from what the search engine box suggests to you when typing in a search. These suggestions are based on queries that have already been typed in, so these can also be valuable content ideas. I stumbled across this great tool called Soovle, which aggregates all of the search box suggestions from Google, Yahoo, Bing, Wikipedia, YouTube, Amazon, and Answers.com in one place, using one single search box. I highly recommend using this tool as a topic-generator as well.
Do you have any surefire methods to cure the I-Don’t-Know-What-To-Write-About Blues? I’d love to hear them!