As this year comes to a close, our team has been reflecting on the changes 2021 brought to the digital world and contemplating what the future will hold as a new normal continues to be established. Our team of digital marketers and web developers have gathered our predictions for 2022 in regards to digital marketing, technology, the internet, and more. What digital trends do you predict for next year?
Digital Marketing Predictions
With the end of the cookie near, consumers will start to get paid by publishers in order to gather consumer data.
– Will Bouchard, Paid Search Marketer
If you’re not marketing with video you’re going to fall behind.
– Jess Lavoie, User Experience Developer
Digital marketing revenues will continue to grow, but at the same time new challenges will arise due to evolving privacy concerns.
– Joe Moody, Junior WordPress Developer
AI will become even more prevalent, especially AI-powered chatbots to handle common customer service inquiries. This will free up customer service representatives for more difficult or involved inquiries.
– Brian Chu, WordPress Developer
With the increase in demand for devices for work and school, digital marketing will grow exponentially.
– Tim Howe, Lead WordPress Developer
There will be deeper targeting layers with more available data/tools, more emphasis on social media and quick-grabbing content/video (as we continue to have shorter attention spans), and more engaging formats (rich media).
– Skye Mainguy, Client Account Representative
The trend of using authenticity as a marketing strategy will grow even more (i.e. brands on social media interacting with regular users).
– Ryan Brooks, WordPress Developer
More attention will be paid to social media influencers, especially micro-influencers.
– Ember Sitton, SEO Assistant
Technology and Internet Predictions
There will be more regulations around user-provided content, both for fact-checking and privacy.
– Tim Howe, Lead WordPress Developer
The metaverse will continue to grow and develop, everyday people will gain a better understanding. I believe advancements in the metaverse that pertain to us will include new and improved social media and video conferencing experiences that will help us to feel like we are there experiencing everything in person.
– Liv Kolar, Digital Marketing Assistant
Continued discussion of the influence social media has on our mental well-being and attention will bring new players to the game focused on “time well spent.”
– Tim Suellentrop, WordPress Developer
There are going to be more innovations in the crypto and blockchain world.
– Stephany Gibbs, Junior eCommerce Developer
Technology will be leveraged more for independent learning of academic topics, both for large organizations to utilize, as well as individual endeavors without a traditional association to a school/university. Hopefully, as technology continues to evolve, its advancements can improve our accessibility for sharing new and innovative ideas.
– Everett Yeaw, Junior WordPress Developer
More small companies will have websites that can take orders or payments.
– Jonas Levasseur, Vice President of Operations
Privacy and accessibility will be a bigger issue that will need to be addressed.
– Brian Chu, WordPress Developer
More people will start to create their own communities separate from social media platforms.
– Anna Pillsbury, Administrative Assistant
Both augmented and virtual reality will continue to increase in popularity, especially if Apple releases its AR/VR headset in 2022.
– Ember Sitton, SEO Assistant
General 2022 Predictions
Waffle House will enter, and end, the Chicken Sandwich Wars.
– Tim Suellentrop, WordPress Developer
There will be a Facebook/Instagram competitor soon other than TikTok. If I knew what that is I’d be rich!
– Jonas Levasseur, Vice President of Operations
The Patriots will win the Super Bowl against Tom Brady and the Bucs.
– Will Bouchard, Paid Search Marketer
People will take more time to appreciate and enjoy life.
– Everett Yeaw, Junior WordPress Developer
Where are we at with teleportation?
– Jess Lavoie, User Experience Developer
More emphasis on the climate crisis, and a surge of people looking for work (back to an employer’s market).
– Skye Mainguy, Client Account Representative
Year-round Daylight Savings Time! (More of a wish than a prediction.)
– Anna Pillsbury, Administrative Assistant
It will be a good one.
– Ryan Brooks, WordPress Developer
Did any of our 2022 predictions ring true to you? Were there any surprises? To stay up to date with the latest digital trends all year long, sign up for our blog. Here’s to a safe and happy 2022!
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