One of the simultaneously most important and most frustrating aspect of internet marketing is courting inbound links. Due to the emphasis that search engines place on in-linking, even the most basic SEO efforts should involve some sort of link building strategy. Yet, what’s the best way to go about it? How much are certain links worth? Are directories valid? Should you pay for links? How do you measure your linking success?
Well, these questions and more are addressed in an excellent panel discussion over at Sugarrae. Rae Hoffman assembled a panel of link building experts from across the web to grill with a series of ten questions about the nitty gritty of the link building business – everything from how to score links in competitive sectors, whether to use software when gathering links, how to evaluate link’s value, and much, much more.
Not for the link dabble, but some great information nonetheless.