Email marketing is one of the most effective ways for businesses to reach customers. In fact, according to Statista, 376.4 billion emails will be sent and received around the world daily by 2025. With consumers’ inboxes getting more and more crowded, the best way to stand out and ensure customers pay attention to your messages is with personalization. When the reader feels special, it helps drive engagement for increased revenue. When it comes to personalizing your emails, it is about more than just addressing your recipient by their first name. It involves sending relevant content using the correct data to make the recipient believe the email was written just for them. Here are three proven ways to personalize your email.
1. Use Segmentation
Segmentation is simply creating groups of recipients that share things in common. Examples include:
- Location: This allows you to create focused emails for events in certain store locations.
- Gender: Update your customer with products and information relevant to them.
- Open Rates: Identify active and inactive users so you can design campaigns for interested users as well as campaigns that re-engage inactive users.
- Time Zone: Send your emails at the best time for your customer to read them based on where they live.
By using personal data, your customers will feel valued and want to engage with your emails. Before you can do that, you need to collect relevant data. Short sign-up forms, periodic surveys, and website activity can help you gather critical information that can be used to segment your list. Keep your surveys short when conducting them to help avoid bounce rates.
2. Use Important Dates
We all like to be remembered on our special days. A great way to convert a casual shopper into a dedicated customer is by sending them a birthday or anniversary email with a special promotion or offer. That way, they’ll feel excited to come back year after year. Birthday emails can be sent on the exact birthdate, several weeks before, or at the beginning of the birth month. This method gives the recipient plenty of time to take action.
3. Give Your Email the Human Touch
Sending emails that feel like they are from a human, not just a brand, requires personalization. A great way to personalize emails is by adding the recipient’s name to the subject line, preview text, or content of an email. Remember, your subject line is the first point of contact you have with your subscribers and it’s essential that you make a good one. Another option to consider is to add a person’s name to the sender field of your email, if appropriate. When people recognize a sender, they are more likely to open an email and engage.
You can use these three easy tips to personalize your emails. Not only will this make you stand out amongst the competition, but it’ll also increase the chances of your email getting opened, giving you a great opportunity to connect with customers or introduce products. For more help developing a successful email marketing strategy, contact the experts at Hall.
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