Of Twitter: “It’s a tool, fool” says Fred Abaroa, better known to his Tweeps as @CostaVidaFred, the bon vivant who can connect all of lifes little ups and downs with the addictive flavors of Costa Vida, a fresh Tex-Mex restaurant with restaurants in Utah, California, Nevada, New Mexico, Colorado, Idaho, Texas, Oregon and, oh wait… Maine?!
While most local business marketing managers might be happily esconced in radio spots, TV ads and coupons in local news flyers, Fred has helped foster addictiveness and brand recognition through his active use of the social network Twitter.
We talk to him about his thoughts on Twitter, social media and the art of marketing in general.[audio:https://www.hallme.com/podcast/seo-audio-costa-vida-fred.mp3]