Have you considered SMS marketing, but you’re still unsure if it’s the right move for your company? You might be asking yourself, how does it work, and what are the benefits of SMS marketing? Let’s go through the top three reasons SMS marketing is grabbing the attention of digital marketers.
1. Increased Engagement
The number one benefit of SMS marketing is increased engagement rates; SMS has the best engagement rate when compared to any other marketing medium. Around 98% of people who receive an SMS message open it, and while this may be enticing, it doesn’t tell the whole story. If you plan to try your hand at SMS marketing, you must turn your focus away from open rates since a lot of the people opening your messages will do so just to get rid of the notification.
What’s more important is that you focus on your clicks and conversions. When done right, SMS marketing can outperform email on both click rates and conversion rates.
It’s important to remember that SMS marketing is permission-based, meaning that your customers must opt-in. This is a huge benefit because it means you’re only reaching people that want to hear what you have to say, which of course, equals better engagement rates.
2. It’s Personal
Your customers use their phones to connect with people every single day. Phones are virtual extensions of people, and what better way is there for you to connect with them? Of course, as with anything, you have to time it right. That means respecting time zones, and using the correct messaging and tone so that you don’t come off as annoying. Always take the time to make the text more personal by inserting a first name, last name, or custom field into your SMS messages. It will make your customers feel valued and increase the effectiveness of your campaign.
3. Easy to Implement, Manage, and Track
Many SMS marketing platforms allow you to quickly and easily monitor and measure performance for each of your campaigns. With the SMS marketing platform Klaviyo for example, you get access to useful data such as which text led to a purchase so you can see which of your messages is getting the best results.
Now that you know the top three reasons why you should be using SMS marketing, let’s take a look at a company that’s excelling in the mobile marketing game.
Simply for Strings
As any eCommerce retailer knows, you can lose a lot of potential customers and sales to abandoned carts. Simply for Strings sought out a way to increase their sales and get back some of the customers and sales they were losing to abandoned carts with an ongoing SMS campaign. Simply for Strings understood that customers wanted to make an informed purchase. This led them to combine abandoned cart SMS reminders with two-way texting through their Shopify store so that customers could text them directly with questions and/or concerns about a product. This helped to recover +40% of abandoned cart orders.
Conclusion
Whether you’re a small local business or a large corporation, the use of SMS marketing is a highly effective way to engage your customers. While SMS marketing is relatively new when compared with its older sibling email marketing, it clearly has the upper hand. SMS enables companies to provide exactly what customers are looking for — a personalized and engaging experience — in a way that email marketing is unable to compete with. Interested in learning more about building an SMS marketing strategy? Contact the experts at Hall to see how we can take your SMS marketing to the next level.
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